Japan

Happy 2016!

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To all of digital society’s friends, present and past, we wish you a wonderful, fruitful 2016.

2016 will be a busy year for us, with three ITS conferences – the 2016 African Regional ITS Conference in Accra, Ghana (March 10-11, 2016), the 2016 Biennial Conference in Taiwan (June 26-29, 2016) and the 27th European Regional Conference in Cambridge (September 8-10, 2016) – as well as many other activities, both in Japan and overseas.

So watch this space, and may the new year be filled with health and success in all your endeavours.

Study of implementation of fourth generation of mobile communications technology standards (4G – LTE) in Japan

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Study of implementation of fourth generation of mobile communications technology standards (4G – LTE) in Japan

The purpose of research work: Evaluate the benefits of the deployment of 4G in Japan and in the world, define the key trends and directions of development of telecommunication systems. This topic is relevant, because at this stage of development of information and communication technologies in Uzbekistan, there is a period of transition to a qualitatively new level of development when given very attractive possibilities and conditions for the introduction and spread of services based on advanced technologies and the number of users of these services in the country increases exponentially.

 

Consumers’ Adoption and Acceptance on Location-based Advertising (2012/10/18)

Consumers’ Adoption and Acceptance on Location-based Advertising (2012/10/18)

This post gives a summary of Milliya’s presentation — Consumers’ Adoption and Acceptance on Location-based Advertising: An Explorative Study in Tokyo

Along with the evolution of mobile communication and the population of Global Positioning System(GPS), Location-Based Services(LBS) have attracted considerable attention due to its ability to create timely and personalized information for users to make optimized decisions. With its unique features, LBS has been widely applied in many fields from emergency, navigation, entertainment, social, and so on geo-content related services. The value of LBS is unquestionable; a Microsoft report shows that LBS give users more control to help reduce concerns, and Location-based advertising(LBA) can motivate consumers to take action. However, being one of newest technologies and marketing strategies, LBS still lacks of related studies, especially in Eastern countries.

The value of LBS is unquestionable and there is considerable interest in understanding factors that influence adoption of mobile services(Okazaki 2005). My research questions are listed below:

  • How user perceives the value of LBA?
  • Which factors affects the acceptance on LBA?
  • Which factors affect the intention to use LBA?

The research aims to understand how consumers’ attitude towards LBS affects their adoption and acceptance. Furthermore, to explore how consumers’ attitude towards LBS affects their acceptance and intention behavior on LBA. By employing the Theory of Reasoned Action (TRA) model, the study analyzes consumers’ perceived value on LBS and LBA, and identify influencing factors and relation between LBS and LBA. The research adopts quantitative method to obtain users information, and analyze it supported with literature reviews. Here is the first draft model:

A quantitative research will be conducted to collect data. The survey will be conducted in Tokyo, Japan. The content will be translated into both Japanese and English.

Thank you!

Seminar Meeting 2012.5.10

Seminar Meeting 2012.5.10

Today’s zemi, we have 2 presenters: Johnson Wang (1st sesmester) and Riyoung Chang (3rd sesmester).

 

1. Johnson Wang’s presentation:

Wang is interested in ICT application for caregivers of dementia elderly in Japan.

Research question: How ICT can help the caregivers and the related institution to care dementia elderly.

Research Methodology: His intention is to interview caregivers in Japan.

Comments and questions:

  • Make clear concept of “Caregivers”
  • Why focusing on dementia
  • Should care about the differences between private caregivers at home and at hospital

 

2. Riyoung Chang’s Presentation

Tittle: Regulations on subsidizing in Korean Telecommunication industry

Research Question: Why should (not) regulate marketing expenditure for new customer subsidy in telecommunication industry.

Research Methodology: His intention is to interview people from Korean telecommunication providers.

Comments:

  • Should prepare back up plan in the case of failing to make contact with company
  • Explaining how handset are sell in Korea
  • Choosing specific standpoint

 

Next zemi, third sesmester students will continue to present their research including Amy, Millya, and Wendji (sorry if I mistyped your name).

About the party, Hitomi-san will send an email with information about time, place, and how to get there. Please check your email.

Seminar Meeting 2011.10.27

Today we have three students to continue the presentation and illustrate their main interest on their thesis.

1. Riyoung Chang

The main interest was on the regulation, marketing , expenditure of telecom business.

Chang discussed the necessity to regulate telecom industries by showing the MNP(mobile number portability) usage in Korea  during 2006-2010 which was gradually arising. Chang considered that  customers go back and forth among the operators due to companies’ price competition. This has become a vicious cycle that should be concerned. Whether adopt regulation on telecom industries was what Chang will focus on.

Chang will search for further data for statistic analysis of MNP and market share in Korea, actual proofs on the price gap also make comparison with other countries as his future work.

2. Wenji Li

3G, new type of advertising based on customers acceptance.

Despite the application of mobile phone in China is increasing, consumer beavior is not yet sufficient. Li decided to focus on consumer behavior  by investigating why, how, when and where people access mobile advertisement. She will find proper approaches and give a clue to mobile advertisement.

In her future work, Li will do more literature review, design questionnaires, conduct interview, and do case study in Japan.

3. Milliya Tsai

Location based Service and Regional Tourism Development.

According to Milliya’s explaination, LBS identify people’s geographical position, and people can use it as navigation, request the nearst business or service (e.g. ATM or restaurants.) or find whereabouts of friends, emploees…etc.

Milliya will focus on whether the LBS will facilitate the touring development of an area, and whether LBS provides useful information and change consumers’ consuming behavior.

Milliya also discussed the difficulties that companies will have to conquer while developing LBS. For example, How to make users provide more information? How to provide right information at right time? How to make interface intuitively? On customers’ side, what is the most concerned will be the privacy problem.

In her future work, she will try to understand consumers satisfaction and consumers behavior by interviewing /taking survey on both Japanese and foreign students.

Seminar Meeting 2011.10.20

Seminar Meeting 2011.10.20

This week we have three presenters: Lee, Ren and Hitomi, sharing their ideas about what they interested in. The topics are listed as follow:

;) Lee Chung Sol
Analysis on Mobile Spectrum Assignment Policy in Korea
As spectrum auction in Korea has been conducted recently by KCC(Korea Communications Commission), Lee is trying to bring up the question: How can we measure the social welfare effect of spectrum auction?

;) Juyeon Ren Lee
Japan & Korea Mobile Contents Industries: Mobile Manga
Mobile Manga is a mobile content of comic books and comic magazines that are serviced by mobile handsets. Since Ren is high interest in mobile manga, she will do more research on development of mobile manga in Korea and Japan. Read free manga online please refer to:
Manga Stream at http://mangastream.com/.

;) Hitomi Onoder
Technology-oriented community development in India
As political strategy to grow up ICT industry in India, Hitomi is trying to ask, what extent ICT oriented development is giving positive impact for India’s community development? We are looking forward to her research.

Seminar Meeting 2011.10.06

Seminar Meeting 2011.10.06

First of all, Congratulation to both Socheath and Roger!
Socheath and his lovely wife finally got married this summer.
Roger and Chie had also official commit with each other to live happily ever after.

Updates for the upcoming:

  • Statistic Analysis Lecture will from October 13th 2011 (Thursday on 5th period).

Nassar will be in charge of lecturing so please attend to show your support.

  • The seminar for the students from fourth semester will be cancel on October 13th.

This week summary:

The first presenter was Maria; she discussed the current issue of “telework for continuity of operations in Japan”.   In depth, it cover how Japanese continue to work (telework) even during after major nature disasters or throughout emergency period.  Disaster management system (DMS) is another main focus of this particular paper.

Film was the second presenter; he is interested in “cloud computing & web 2.0 in Thailand”.  He focused on Thailand because Thailand is a developing country which the need of demand is also expanding simultaneously; therefore, the introducing of cloud computing & web 2.0 is one of their solutions to meet the needs of Thai people.

Elaine should be the third presenter but due to lack of time, she will be presenting next time.

Next week presenters:

  • Elaine
  • Lee
  • Socheath

5th period seminar wrap up:
Professor Mitomo started off with telling “how ICT can be utilize for strengthening Japanese economy”.  The purpose of this research is to avoid unnecessary panic when the next major earthquakes hit Japan.
Then, Professor Mitomo looked through our “list of contents” and give advices individually.
Those in the fourth semester, please work on literary review/survey!

See you all next week!

Seminar Meeting 2011.9.29

Seminar Meeting 2011.9.29

In the first seminar class of the autumn semester for 2011 we welcomed three new students and set our plans for the semester to come.

  • Welcome new students!We have three new students join our seminar class this semester. Hitomi form Japan, Ren from Korea, and Thuy from Vietnam joined us on Thursday. Welcome ladies!
  • Introduction to the seminar classTo start off the class (our zemi), professor Mitomo explained the purpose of the seminar class. This semester we will be doing mostly student presentations.
  • PresentationsPresentations are usually about 10 minutes long. The slides should be in English, but the presentation can be either in English or Japanese. 3rd semester students will take over the first 2 weeks of presentations followed by the new students and the 2nd semester students. Presentation order:
    • 1st week (10.6): Maria, Film, Elaine
    • 2nd week (10.13): Socheat, Lee, and, if there is time, Thuy
    • 3rd week (10.20): Hitomi, Ren
    • 4th week (10.27): Millya, Wenjin, Riyung
  • Extra statistics classThere will most likely be an extra (non-credited) class on statistical analysis with a focus on thesis writing. This class is NOT mandatory. The details will be discussed with Nassar next week.
    • If you can, please leave the 5th period on Thursdays open.
  • Upcoming eventsOn a Wednesday or Thursday afternoon to be specified, those wishing to will be given the opportunity to visit the NTT showroom. The exact date of the study visit will be decided once our schedules have been solidified. Again, this event is not mandatory.
  • Welcome nomikaiThe date for the welcome party will be decided next week (Responsible: Tong)
  • The websiteThere was a brief introduction on the zemi’s website, http://digitalsociety.jpFilm explained the registration process and how to use the website, and will be in charge of giving access to the new students. (Responsible: Film)Next steps for the website:
    • We need to make a Japanese-language version
    • Everyone is asked to bring in suggestions for a new logo!
  • Omiyage time!Cake-eating is a tradition for our zemi.The debate on the best pineapple cake is as yet unresolved. Taiwanese students are asked to bring more cakes for comparative research.
  • ITS conference in BudapestThe professor brought up the International Telecommunications Society’s Regional Conference held in Budapest earlier in September, which Tong, Manit, and Maria attended.Students wishing to attend other conferences are encouraged to look up theITS Regional Conference in Perth, Australia (November 13-16)AEA Conference “Towards a Digital Society” in Luxembourg (December 1-2)ITS Regional Conference in New Delhi, India (February 23-24, 2012)and everyone should keep in mind the

    ITS Biennial Conference 2012 in Phuket, Thailand (November 18-21, 2012)

    For more information on the ITS conferences, please check: http://www.itsworld.org/content/?con0

    Financing for conference attendance in case of a paper presentation is given only to PhD students. However, privately-financed Master’s students can ask at CIE for other subsidies available to them.

  • Classes at GSAPSA clarification was made concerning the contents of the two courses given by Professor Mitomo this semester; while the courses are described as ‘introductory’ and ‘advanced’, this distinction is not so clear in practice and students are free to take whichever they want.
  • Sub-zemiA second session was held during the 5th period for 4th semester Master’s students to discuss their thesis proposals with the Professor.
  • Wrap upNotes for this seminar class were kept by Maria, and will be uploaded on the website (Responsible: Maria)Next zemi’s notes will be kept by Wendy (Responsible: Wendy)

Sorry if I got anyone’s name wrong, despite asking you to spell your name twice.

See you Thursday!

Socializing QR

Socializing QR

Digital Society is now featuring QR code.
But what exactly is QR code?

A QR code (abbreviation for Quick Response code) is a specific matrix barcode (or two-dimensional code) that is readable by dedicated QR barcode readers and camera telephones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, URL, or other data.
Common in Japan, where it was created by Toyota subsidiary Denso-Wave in 1994, the QR code is one of the most popular types of two-dimensional barcodes. The QR code was created to allow its contents to be decoded at high speed.
The technology has seen frequent use in Japan, the Netherlands, and South Korea, while the West has been slower in the adoption of QR codes. (Wikipedia)

As of Digital Society’s QR Code, it links to http://digitalsociety.jp/like.html, which is a page written specifically for mobile devices. The purpose of this mobile page is to digitally socialize. Visitors can easily “Like” us on Facebook or “Follow” us via Twitter. Audiences can simply use their mobile devices to scan the (above) QR Code, and they should be automatically redirect to the designated page. Hey! Why don’t you give it a try ;)