Exploring Factors Influencing Consumers’ Adoption of Mobile VoIP

Exploring Factors Influencing Consumers’ Adoption of Mobile VoIP

My research will focus on the influencing factors of consumer’s adoption of mobile VoIP, and trying to analyze these factors from the perspectives of consumers, and finding out the correlations between these factors and behavior of consumers, also connecting to the usage patterns.

Hypothesis

  1. M-VoIP services has a negative effect on the use of other voice communication service, such as SMS and mobile calls.
  2. Network effects have a positive effect on the adoption of m-VoIP services.
  3. Age may play an important part in the process of adoption.
  4. Consumers’ past experience has a positive effect on the adoption.
  5. The voice/call quality may influence the adoption of m-VoIP services.
Research methodology
  1. Qualitative research(interviews)
  2. Quantitative research
 Online survey
  •  Paper-based survey

 

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