Seminar Meeting 2012.10.11

CHANG’s presentation



  • The reason of selecting the topic
  • Comprehensive approach towards the topic
  • Hypothesis, research questions, objections
  • Methodology


Background Information

  • The current structure of subsidization
  • Regulating agencies, subjects of regulations
  • Regulations on subsidies itself
  • Regulations on marketing expenditures overall
  • Timelines and practices of regulations


Main analysis

  • Economic aspects
  • Financial aspects
  • Legal aspects
  • Administrative aspects


Conclusions & policy uggestions

  • Lack of consideration for consumers’ welfare
  • Subsidies vs. monthly payment discount
  • Banning subsidizing does not means better consumer welfare
  • Minimum level of regulation on subsidies and monthly charge
  • More intuitive pricing & subsidizing scheme
  • Reconstruction of affiliated

Consumers’ Adoption and Acceptance on Location-based Advertising (2012/10/18)

Consumers’ Adoption and Acceptance on Location-based Advertising (2012/10/18)

This post gives a summary of Milliya’s presentation — Consumers’ Adoption and Acceptance on Location-based Advertising: An Explorative Study in Tokyo

Along with the evolution of mobile communication and the population of Global Positioning System(GPS), Location-Based Services(LBS) have attracted considerable attention due to its ability to create timely and personalized information for users to make optimized decisions. With its unique features, LBS has been widely applied in many fields from emergency, navigation, entertainment, social, and so on geo-content related services. The value of LBS is unquestionable; a Microsoft report shows that LBS give users more control to help reduce concerns, and Location-based advertising(LBA) can motivate consumers to take action. However, being one of newest technologies and marketing strategies, LBS still lacks of related studies, especially in Eastern countries.

The value of LBS is unquestionable and there is considerable interest in understanding factors that influence adoption of mobile services(Okazaki 2005). My research questions are listed below:

  • How user perceives the value of LBA?
  • Which factors affects the acceptance on LBA?
  • Which factors affect the intention to use LBA?

The research aims to understand how consumers’ attitude towards LBS affects their adoption and acceptance. Furthermore, to explore how consumers’ attitude towards LBS affects their acceptance and intention behavior on LBA. By employing the Theory of Reasoned Action (TRA) model, the study analyzes consumers’ perceived value on LBS and LBA, and identify influencing factors and relation between LBS and LBA. The research adopts quantitative method to obtain users information, and analyze it supported with literature reviews. Here is the first draft model:

A quantitative research will be conducted to collect data. The survey will be conducted in Tokyo, Japan. The content will be translated into both Japanese and English.

Thank you!

Analysis on the Mobile Spectrum Assignment Policy in Korea (2012/10/18)

Hello, this is Lee Chung Sol. Sorry for late uploading.

In the slide (literature review 2), there is misleading word “incentive”. I think I made a mistake in translating Korean to English. I will revise it.

Thank you.

Seminar Meeting 2012.5.10

Seminar Meeting 2012.5.10

Today’s zemi, we have 2 presenters: Johnson Wang (1st sesmester) and Riyoung Chang (3rd sesmester).


1. Johnson Wang’s presentation:

Wang is interested in ICT application for caregivers of dementia elderly in Japan.

Research question: How ICT can help the caregivers and the related institution to care dementia elderly.

Research Methodology: His intention is to interview caregivers in Japan.

Comments and questions:

  • Make clear concept of “Caregivers”
  • Why focusing on dementia
  • Should care about the differences between private caregivers at home and at hospital


2. Riyoung Chang’s Presentation

Tittle: Regulations on subsidizing in Korean Telecommunication industry

Research Question: Why should (not) regulate marketing expenditure for new customer subsidy in telecommunication industry.

Research Methodology: His intention is to interview people from Korean telecommunication providers.


  • Should prepare back up plan in the case of failing to make contact with company
  • Explaining how handset are sell in Korea
  • Choosing specific standpoint


Next zemi, third sesmester students will continue to present their research including Amy, Millya, and Wendji (sorry if I mistyped your name).

About the party, Hitomi-san will send an email with information about time, place, and how to get there. Please check your email.

Seminar Meeting 2012.04.26

Seminar Meeting 2012.04.26

1. Film’s presentation

– How are leadership styles developed?

– Individuals’ behaviors correspond both in real life and game match

– Authoritarian / Democratic / Laissez-faire

– Carry / Support / Ganker

– Hypothesis: Gaming experience shapes an individual’s leadership style in real life.

– Real life behavior influenced as individual’s role chosen in game.

– Methods: Survey and interview


– Better explanation is required, considering the age level of the thesis examinees

– Since the topic is relatively unfamiliar to professors,


2. Maria’s presentation   – Telework for COOP

– If there is a disaster, what should be done afterwards?

– Real effectiveness = potential + procedural effectiveness

– Procedural: behavioral constraints, values of the target group, capabilities of the administrative system and target group

– Aim: to identify the organizational and individual characteristics that influence the procedural effectiveness of telework for COOP in Japanese public agencies

– Research questions: are managers and employees of J. public agencies open to the implementation of telework as a COOP strategy?

– X1, X2, X3: Demographic, Organizational culture, Technology

– Hypothesis: higher level of technological familiarity will tend to hold more positive views of ad hoc telework.

– Methodology: cross-sectional survey / case study


– Employer / employee’s aspects should be separated

– Questionnaire surveys will be like asking to employees who are not doing telework

– Gap between their intensions and their actual behaviors, whether they are really willing to adopt telework

– The actual cases… whether ones can in fact stay effective working in your house

Seminar Meeting 2012.4.19

Seminar Meeting 2012.4.19

Welcome to the second seminar class of spring 2012!



  1. Introductory message by Professor Mitomo
  2. Presentations by fourth semester Master’s students: Lee, Scheath
  3. Practical issues and Closing

1.  Introductory message by professor

Today’s agenda

Job opportunities for seminar students

2. Presentations (2)

I. Analysis of Mobile Spectrum Assignment Policy in Korea (Lee, Chung Sol)

Background to spectrum allocation via auction in Korea in August 2011
Literature review: Why auction the spectrum? Advantages.
Literature review specifically for the 2011 auction in Korea
Research question and hypothesis
Methodology and Structure
Comments / Questions:

  • In what aspects will the case comparison take place? This also ties in to some general vagueness issues.
  • Are the cases selected really comparable? It may be better to look for other cases that were held in the same time frame and bear more similarities to the Korean case.
  • Investigate the auction in more detail, and then extend the comparison to another country’s case, and possibly re-phrase the research question and hypothesis

II. Feasibility and Cost-Benefit of Implementing LIMS in a pathology laboratory (a case in Calmette Hospital, Cambodia), Ly Scheath

Reasons for current study
Thesis objectives
Research Question
Research Methods and Procedures
LIMS available and Costs and Benefits
Questions / Comments:

  • Will the human cost be included in the CBA? (training etc.) Special attention should be paid to fixing the time frame of CB calculation.
  • How will system benefits be evaluated? (reliability, effectiveness, and efficiency)
  • It may be worthwhile try to find past case studies in related literature.
  • Do not focus purely on CBA, but on the form and level of the benefit itself. [List all possible benefits]

3. Practical issues and Closing

The seminar for the fourth semester students will be held after the regular Master’s seminar in the same room (#316)

In the next seminar meeting, Elaine, Maria, and Film will present their MA thesis plans/progress.

This week’s notes were kept by Maria. Note-keeper for  next week will be Riyung.

Lee will be responsible for setting up the equipment before the seminar class [computer, projector, and extension cord should be taken from the professor’s office and projection screen from the 7th floor]

About the web-page

Four new students have joined the seminar. It is requested that one of them at least offer to take over administrator responsibilities from Film, as he will be graduating this semester.

About the welcome party

Date of the welcome party: Thursday, May 17th, 7-9pm

Cost: ~3500¥/person. There are two potential places for the welcome party for new students, one close to Takadanobaba station and the other in Shinjuku. More information on the event will be sent to the mailing list.

Seminar Meeting 2012.4.12

Welcome back to Zemi Everyone! The cherry trees is blooming and welcoming us a whole new semester. This year, we have one new MA student – Johnson, and two PhD students – John and Naoko. Welcome to our seminar and wish you have a fulfilled life in Waseda!

Here is our Seminar Schedule for this semester. Please prepare and give your presentation on the designated date.

2012 Spring Semester – Seminar Schedule




April 19 Lee Socheath Research Presentation Research Presentation
April 26 Elaine Maria (Film) Research Presentation Research Presentation Research Presentation

May 3rd – National Holiday, No Class

May 10  Johnson Chang Wenjin Research Presentation Research Presentation Research Presentation
May 17
Milliya Amy Research Presentation Research Presentation
May 24 Hitomi Hoang Ren Research Presentation Research Presentation Research Presentation

* The forth semester students (Lee, Socheath, Elaine, Maria, Film) are required to present repeatedly in the fifth period.


Seminar Meeting 2012.1.12

Seminar Meeting 2012.1.12


  • New Year’s Greetings from Professor Mitomo
  • Advice to thesis writers from 4th-semester students
  • Presentations: Hitomi and Thuy
  • Next up

New Year’s Greetings from Professor Mitomo

The professor welcomed students to the first seminar meeting of 2012, and wished everyone a productive new year. There were plenty of cookies to celebrate.

The fourth semester students all handed in their theses and now only have the oral presentation to go before they can finish. Well done everyone!

The professor described the process of the oral exam and reminded interviewees to especially focus on their contribution, and also bring an extra copy of their thesis in case some specific point needs to be discussed.

Advice to thesis writers from 4th-semester students

The fourth semester students had advice for the rest of the seminar class:

  • Start early and stay healthy, and you’ll finish just fine
  • Write down your structure, you’ll find out you have a lot less to write than you think
  • While writing, put in your references immediately, because you will not be able to remember them afterwards
  • Start your reading early

Presentations: Hitomi and Thuy

First semester students Hitomi and Thuy did their presentations today

Hitomi: Digital Divide in India

This presentation concerned the discrepancy between macro-level reporting on the digital divide in India, according to which the divide is narrowing, and micro-level observations, which show that the divide is getting wider.

In the discussion, the issues of digital divide definition, and the differences between a hypothesis and a research question were brought up.

Thuy: Leap-frogging as a way to combat the digital divide in Vietnam

The next presentation also concerned the digital divide, but from a different perspective. The main focus was on the advantages and disadvantages of using leap-frogging as a strategy for combating the digital divide.

The different definitions of digital divide were again brought up, and then the possible problems concerning the gathering of reliable data were discussed, as well as some potential solutions.

Next up

There might be a chance to visit the NTT DoCoMo showroom on February 2-3.

Next week, third semester students will make their final presentations for this semester.

Notes will be taken by Riyung.

Seminar meeting 2011.11.24

Seminar meeting 2011.11.24

According to seminar meeting, Prof. Mitomo informed students about the study visit to NTT on December 8th, 2011. NTT will held the exhibition on NGN technology.

Place: Otemachi square, NTT building, Otemachi
Time: 3:00 pm or 4:00 pm
(The students can choose either time period.  The students should arrive at the NTT 10 minutes prior to the stated time.)

There was only one presentation for this week.  Riyoung Chang presented the research interest on the topic of regulating subsidization in telecommunication industry. He discussed about the Korean policies relating to subsidizing regulations from 2000 to 2010.  He also discussed about the marketing expenditures and its effect on the performance of mobile company. The main focus of the research will be on mobile service and the consumer sides.

The next seminar class will be on Dec 15, 2011. The first semester students will present their research interest.

Seminar Meeting 2011.11.17

Seminar Meeting 2011.11.17

Today’s semi we have 3 things to discuss:

1. ERICSSON JAPAN Internship

(1) 2011/12/13-15
(2) 2012/01/10-12
(3) 2012/01/17-19

Time: 18:00-21:00 (3 hours for each day)
Place: Yokohama
Nationality: Any country
Language: Can speak a little bit Japanese


2. Waseda Writing Center

Maria provides an information from Waseda Writing Center which provides sessions of 45 minute-long, one-on-one consultation between a tutor and a writer as a free service for all Waseda students.


3. Today we have 2 presenters: Elaine. Socheath


“The Behavior of Joining Brand Pages on Facebook”

To examine the intention of Facebook users to click Like on a Brand Page; Survey on Facebook users to examine how difference types or images of a brand community influences users preference to join/how interactivity


“Feasibility and Cost-Benefit of Implementing LIMS in a Pathology Laboratory”

Evaluation of Lab Capacity in Cambodia; Estimate cost and benefit of LIMS available: Open sources & Commercial-Stand alone, Cloud LIMS


Next week’s presenters: Second semester’s students

Page 2 of 3123